BPAV was founded on the belief that the adult entertainment industry must proactively self-regulate to avoid unreasonable government interference and to secure its future as a stable, safe, profitable, and professional industry.

BPAV's mission is to:

• Encourage responsible, ethical and professional practices in adult video production
• Denounce any type of performer mistreatment resulting from a non-consensual act
• Promote responsibility on the part of performers for protecting themselves and one another from sexually transmitted diseases
• Help protect the image of the industry
• Spread awareness of its best practices through BPAV supporters

The BPAV seal can be used to express support for its mission and best practices. The seal can be placed on a:

• Website
• Video box cover
• Video intro/disclaimer sequence
• Print materials